RECENT NEWS
Reversible Sweater For Travel
The Belle Voyage August 5, 2016
If you’ve read any of my posts on reversible clothing, you know that I am always on the lookout for cute clothes that I can wear in multiple ways when I travel. Hands-down, it’s one of my favorite ways to save space in my suitcase.
The Marginalist Interview
The Marginalist November 16, 2014
The emerging American knitwear designer Emily Keller introduces EK|REVERSIBLE and states to be one of the only fashion brands with a complete collection of reversible knitwear where all items are made from Merino...
SHANGHAI KNITWEAR RENAISSANCE (English and Chinese Version)
Tamara McCombe May 12, 2014
In Shanghai, another Italian-instigated Renaissance is emerging. A knitwear Renaissance, which goes by the name of EK Reversible.
The co-founder Emily Keller is a New Yorker who grew up in a family of busy hands and entrepreneurial minds: her father built electric cars and recently started his own business in robotics, whilst her grandmother and mother are both excellent seamstresses who supported Keller when, at a young age, she began sewing her own patterns. They could hardly have hoped for such a passionate creative in the family.
Who Made Your Clothes
Tamara McCombe February 19, 2014
Co-founders of EK Reversible, Emily Keller and Manuel Garcia, are aiming high, they want to “revolutionise the fashion industry” in a number of ways. EK sources yarn locally from reputable mills near Shanghai, in Zhejiang Province, whilstalso watching the brand’s carbon footprint by preferring to do things locally. What is more, every single garment is reversible, so for every one garment, you get two looks. In an interview for AnyWearStyle.com, Keller further emphasised “Every piece is more useful and meaningful and therefore encouraging people to keep their clothing longer. Second, we are using fewer natural resources less energy to create“more”, and effectively reducing our material usage by 50% per garment, consequently creating less waste.”
Shanghai Style
Sandy Chu February 7, 2014
Designer Interview: EK
Born and raised in Pennsylvania,designer Emily Keller has spent a good amount of time cultivating her aesthetic sensibilities in New York and Milan before arriving in Shanghai three years ago. Having recently launched a reversible knitwear collection EK under her eponymous label, Shanghai Style caught up with the budding designer to learn more about what her designs are all about. Keep reading below to learn more...
On the Racks
Kat Velayo February 17, 2014
Fashion Institute of Technology alum Emily Keller made her way to Shanghai around four years ago. After deciding to break out on her own with a line of high quality knitwear, it took her six months to go from conceptualization to execution to a finished collection of pieces that’s now on the racks at AK Collection, a new boutique...
Seeing Double With EK| Reversible
Casey Hall, March, 2014
It’s an uncommon idea in the world of fashion – a product both eminently functional and also fashionable. But just because it’s not the dominant industry norm, doesn’t mean it isn’t possible, and the folks behind EKReversible are out to show the world how it’s done....
Time Out Shanghai
February 22, 2014
Nature has the broadest range of patterns and colours, so it’s there that I look for inspiration for our prints. One of my favourites is the reptile-skin pattern, which we’ve replicated in various colours on a dress and a jacket – it’s bold, fun and sexy. I also really like the textured dots stitch: polka dots can be very traditional, very ‘cute’, so presenting the pattern in terms of a 3D texture is a way of reinventing it.....
