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Woman wearing reversible merino wool cardigan sweater.
Reversible Sweater For Travel

The Belle Voyage August 5, 2016


If you’ve read any of my posts on reversible clothing, you know that I am always on the lookout for cute clothes that I can wear in multiple ways when I travel. Hands-down, it’s one of my favorite ways to save space in my suitcase.

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The Marginalist Interview

The Marginalist  November 16, 2014


The emerging American knitwear designer Emily Keller introduces EK|REVERSIBLE and states to be one of the only fashion brands with a complete collection of reversible knitwear where all items are made from Merino...

Woman wearing gray and black scarf and corset
Reptile Dress on the Cover

Urban Family Magazine  October/November, 2014


Sherry Poon on the cover of Urban Family Magazine wearing the Emily Keller reversible reptile dress in light gray.

Woman wearing gray and black scarf and corset
EMILY KELLER: Beautiful Inside-Out (English and Chinese Version)

CITIJ  June 20, 2014


Don't we all get bored of wearing the same outfit over and over again sometimes? Today, we are happy to offer you a fascinating alternative and present unique reversible fashion by Emily Keller.

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Tamara McCombe May 12, 2014


In Shanghai, another Italian-instigated Renaissance is emerging. A knitwear Renaissance, which goes by the name of EK Reversible.

The co-founder Emily Keller is a New Yorker who grew up in a family of busy hands and entrepreneurial minds: her father built electric cars and recently started his own business in robotics, whilst her grandmother and mother are both excellent seamstresses who supported Keller when, at a young age, she began sewing her own patterns. They could hardly have hoped for such a passionate creative in the family.

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Kokuyo Fashion Show Coverage (Chinese Version)

By MOSTREND April 30, 2014


我们的品牌EK Reversible是独一无二的一家全线服装都可以双面穿的毛衣品牌,所以我们希望做出可持续发展的产品,希望大家能从一件衣服中得到更多普通衣服所没有的用处,比如一般情况下当你买到一件心仪的衣服,你通常会再买一件相似的,这样你就会有两件类似的衣服

Woman wearing reversible cardigan and sweater
Who Made Your Clothes

Tamara McCombe February 19, 2014


Co-founders of EK Reversible, Emily Keller and Manuel Garcia, are aiming high, they want to “revolutionise the fashion industry” in a number of ways. EK sources yarn locally from reputable mills near Shanghai, in Zhejiang Province, whilstalso watching the brand’s carbon footprint by preferring to do things locally. What is more, every single garment is reversible, so for every one garment, you get two looks. In an interview for, Keller further emphasised “Every piece is more useful and meaningful and therefore encouraging people to keep their clothing longer. Second, we are using fewer natural resources less energy to create“more”, and effectively reducing our material usage by 50% per garment, consequently creating less waste.”

Emily Keller Headshot Picture
Shanghai Style

​Sandy Chu February 7, 2014

Designer Interview: EK


Born and raised in Pennsylvania,designer Emily Keller has spent a good amount of time cultivating her aesthetic sensibilities in New York and Milan before arriving in Shanghai three years ago. Having recently launched a reversible knitwear collection EK under her eponymous label, Shanghai Style caught up with the budding designer to learn more about what her designs are all about. Keep reading below to learn more...

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On the Racks

Kat Velayo February 17, 2014

Fashion Institute of Technology alum Emily Keller made her way to Shanghai around four years ago. After deciding to break out on her own with a line of high quality knitwear, it took her six months to go from conceptualization to execution to a finished collection of pieces that’s now on the racks at AK Collection, a new boutique...

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Seeing Double With EK| Reversible

Casey Hall, March, 2014

It’s an uncommon idea in the world of fashion – a product both eminently functional and also fashionable. But just because it’s not the dominant industry norm, doesn’t mean it isn’t possible, and the folks behind EKReversible are out to show the world how it’s done....

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Time Out Shanghai

February 22, 2014

Nature has the broadest range of patterns and colours, so it’s there that I look for inspiration for our prints. One of my favourites is the reptile-skin pattern, which we’ve replicated in various colours on a dress and a jacket – it’s bold, fun and sexy. I also really like the textured dots stitch: polka dots can be very traditional, very ‘cute’, so presenting the pattern in terms of a 3D texture is a way of reinventing it.....

Woman wearing a reversible knit dress with reptile print
Double Duty

Marianna Cerini, March, 2014

Ever found yourself at the cash wrap, unable to decide which purchase to go for: the luxe and snuggly sweater or the shift dress that fits you like a glove? We hear your pain....

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